You coach.
The platform
does the rest.
A collective of coaches practising to one standard. You get a branded coaching platform — scorecard funnel, AI client readings, programming, nutrition and payments — all powered by the Body Recode engine. You bring the practice; we bring the system.
You are great at your craft. The business around it is held together with tape.
Most practitioners run on a pile of tools that do not talk. A page here, a booking link there, a spreadsheet, a payment link, an inbox. None of it reads your clients, and none of it is really yours.
Generic by design
Off-the-shelf platforms make you look like everyone else and box you into their workflow, not yours.
Nothing interprets
Your tools store data. They never read it, or tell you what a specific client actually needs next.
You are the system
Every report, check-in and follow-up runs through you by hand. Growth means more hours, not more leverage.
Your own platform. Powered by a proven engine.
Instead of a blank build or a template, you get a branded instance of the engine that runs Body Recode, a working coaching practice. We set it up for your modality, put your brand on it, and stand it up.
- Your method, the way you actually work
- Your brand and your audience
- The coaching itself, the human part
- The interpretive engine and AI readings
- The scorecard funnel, portal, payments and automation
- The build, the hosting, and every upgrade we ship
Not software you have to learn. A business you step into.
The whole operation, run for you.
Branded site
A fast site that looks like you. No Wix, no template, no web designer to chase.
Scorecard funnel
A quiz that segments leads and fires a personalised report. No more dead PDF lead magnets.
AI client readings
The engine reads each client and tells you what they need next. No more staring at a spreadsheet.
Programming
Plans, baselines and progressions, drafted for you to approve. No rebuilding every block from scratch.
Nutrition
Plans drafted to your guidance, inside the safety floors. No manual macro maths.
Client portal
Logins, check-ins, progress and readings, branded to you. No more juggling five apps.
Payments
Stripe subscriptions and one-off products, handled. No more chasing invoices.
Email & automation
Nurture sequences and reminders that run while you coach. No inbox to babysit.
Not a strength template with the words swapped out.
The engine generates programming that is native to how you coach. A strength coach gets blocks, loads and RPE. A yoga teacher gets sequences, holds and intensity matched to each client's state, with contraindications screened out automatically. Same engine, a different brain for each modality, so the platform never feels borrowed.
Strength
Blocks, loads, RPE and progressions. The original Body Recode engine.
LiveYoga
Sequences, holds, intensity by client state, contraindication screening.
LivePilates
The next modality pack, in build on the same framework.
NextYour modality
Mobility, rehab, allied health. The framework is built to take on more.
On requestYou run on a proven engine. It still answers to you.
You are not bringing your own software to plug in. You get a white-labelled instance of the engine that already runs Body Recode: the scorecard logic, the readings, the state model, the programming and nutrition doctrine, the safety floors. What keeps it yours, and not borrowed, is where your coaching drives it.
Your modality
A yoga teacher runs the yoga brain, not strength with the words swapped. Native to how you work.
You edit or veto
Nothing reaches a client without your approval. Every reading, plan and block is yours to change or kill.
You steer it
Guidance fields and manual design let you direct the engine, or hand-write a program yourself.
Your brand, your people
Brand, voice, audience and client relationships are entirely yours. You can leave with all of it.
Yours to brand, steer and veto. Your own method gets woven in deeper over time.
Nobody reads your ebook. They will rate themselves.
The free PDF is dead. People do not want another guide to skim and forget. They want to know about themselves. A scorecard hands them a personalised result in two minutes, and hands you a qualified, segmented lead in return. It is a two-way exchange, not a one-way giveaway.
- Downloaded once, then never opened
- You get an email address and nothing else
- The same generic PDF for everyone
- No idea who is actually ready to buy
- Finished, because it is about them
- You learn their state, their struggle, their readiness
- A different, personalised result for every person
- You know exactly who to call first
And this is not a concept. The scorecard funnel below runs Body Recode today, not a mockup: a free 2-minute quiz that turns a stranger into a qualified lead and a personalised body-state report the moment they finish. Your branded version runs the same funnel, with your name on it.
// take it yourself at performance.bodyrecode.au/scorecard
The scorecard is only the front door. The same platform runs the full client engine behind it: foundational, program and nutrition readings, check-ins and payments.
From signed to live, in weeks.
Apply
A short application and a call. Membership is by application, not open enrolment — we make sure you are a fit.
Your setup pack
You fill in one simple pack — your brand, domain, prices and modality — and we get you fluent in the platform. Everything downstream is built from it, and anything you are missing starts on a smart default.
Build sprint
We brand it, configure it, and stand up your site, funnel and platform.
Launch
Your scorecard goes live to your audience. Your first clients come in.
Run and grow
We host, maintain and improve it. You inherit every upgrade we ship, automatically.
When you want to scale, we build the funnels too.
Once you are live and the scorecard is filling your pipeline, the next move is converting and scaling. We build you the same funnels that run Body Recode, re-skinned to your brand and your offer. It is an optional add-on, not part of the base, so you take it on when the timing is right.
Scorecard to a paid ladder. The proven funnel that turns a free result into a paying client, set up end to end for you.
A free challenge into a paid blueprint. The same campaign mechanics we run at Body Recode, built around your audience.
// an optional add-on once you're live, priced per build, done-with-you or fully done-for-you
Built for practitioners with a method and an audience.
- You are a coach or allied-health practitioner who gets results
- You have a way of working that is genuinely yours
- You have, or are building, an audience that trusts you
- You would rather own a business than rent a tool
- You value your time over doing it all yourself
- You have no method yet and want us to invent one
- You are shopping purely on price
- You want to manage every pixel and dictate the build
- You are not ready to put your name on something real
- You need it live next week
A collective of coaches practising to one standard.
This is not open enrolment. Coaches are admitted, not signed up — every member runs the same engine and the same standard, which is what keeps the standard high. The founding cohort gets the best terms I will ever offer, in exchange for helping shape the platform.
Founding pricing, locked
Your founding rate is locked for as long as you stay.
Input into the roadmap
What you need shapes what gets built next.
First access
Every new feature reaches you before anyone else.
Founding status
Recognition as a founding member, and co-marketing.
We only win when you win.
You are not buying a licence and getting left alone. The model is built so our incentives line up. When you sign more clients, we both do better.
Setup
A one-time fee to configure, build and brand your platform, and stand it up.
Membership
A monthly membership for hosting, support and every upgrade we ship. It ramps up as you build, so you get runway before the full rate.
Per active client
A small share of what each active client pays you, so the cost scales with your pricing and only grows as your practice does.
// exact numbers depend on your starting point, and we walk through them on the call
Built by an operator, not an agency.
I started as a performance coach. Body Recode is my main game. I needed a platform to run it on, could not afford an agency, and the off-the-shelf tools were not fit for purpose. So I built it myself, properly.
The Body Recode Collective is how I give that same system to other coaches, and stay close enough to every one of them to do it well. No team, no account managers, no outsourcing. You deal with the person actually building it.
The honest answers.
Do I own everything?
You own your brand, your website, your client relationships and your data. You license the engine that powers the platform, the same way you license any software your business runs on. You can leave anytime and keep your brand, clients and data.
Do I need to be technical?
No. You bring the coaching. We handle every piece of the build and keep it running.
What does "powered by Body Recode" mean?
The interpretive engine, the AI readings, the scorecard logic and the platform are built and maintained by us. Your brand sits on top. The attribution stays subtle.
Does this only work for strength coaches?
No. The engine runs strength and yoga today, each with its own native programming logic, not a relabelled template. Pilates is the next pack in build, and the framework is designed to take on new modalities. If you coach movement and have a method, there is a path.
Are the marketing funnels included?
The base build is the platform and your scorecard front door. Full conversion and challenge funnels, the same ones that run Body Recode, are an optional add-on we build once you are live and ready to scale. Priced per build, done-with-you or fully done-for-you.
What if I already have a site or clients?
We bring them across. Migration from your current tools is part of onboarding.
How selective is it?
Coaches are admitted by application, not sign-up — because every member practises to the same standard and I stay close to each one. It grows over time, but it stays curated. The standard is the point.
A place in the Collective.
If you have a method that works and people who trust you, this is the missing piece. Apply and let us see if you are a fit.
Apply to join the Collective →